BAACHUS

Hotel branding and website
About this project

 

Vakalo Art & Design College – Web design workshop

 

Adobe XD link for website desktop:  https://xd.adobe.com/view/df19be36-7c0a-4568-ab58-3d4efc3e0bfb-8a4a/?fullscreen

 

XD link for website mobile: https://xd.adobe.com/view/e7d55d86-1d0b-42fd-9cc8-2c8df0e2031c-b286/?fullscreen

 

XD link for desktop wireframes : https://xd.adobe.com/view/8ee6bdd2-6f79-4f8e-96ea-4edef31ba3d6-dbb5/

 

Came up with a fictitious hotel brand identity concept that matched my assigned persona. Interviewed the individual who’s persona i needed to target to learn about personality and lifestyle to tailor the design to.

 

I was tasked to design for a hotel in Berlin, Germany. I borrowed the images from Hotel Provocateur Berlin. The hotel has a 1920s Paris Art Deco aesthetic with beautiful dimly lit interior and a great artistic concept. Came up with hotel name, tagline, concept description, logo, icons, color palette, typography and website. The main goal of this project was to design an interactive website using Adobe XD in desktop and mobile.

Date

 

Oct 2022 – May 2023 (Athens, Greece)

 

Category

 

Brand identity

Brand strategy

Persona

Brand mission statement – Tagline

Naming

Color Palette

Typography

Logo – Icons – Seal

Sitemap

Wireframes