August 2014 - April 2015
Freelance Graphic Designer (on-site / off-site)
The project presented was a cross country cycling and running relay marathon event with goal to raise awareness of modern day genocides. Beginning April 24, 2015 – on the 100th anniversary of the Armenian Genocide – athletes set out from Los Angeles to reach Washington DC asking that all nations including the United States unite to stop genocides by recognizing past genocides. The founders of the event believe that an extraordinary and newsworthy event has the power to shake the world into awareness.
Collaborate with the STARMEN team to generate name options, logo iterations, basic branding and marketing material. I was asked to design the deck that would be presented to the Armenian Consulate General who had the power to officially accept and recognize the project.
Educated myself in the subject by doing research and finding a large variety of marathon event websites and other applications. After, I met with the STARMEN team and brainstormed concepts for the name and logo. This inspired me to come up with this branding concept: image split in half with two cities. My first iteration of the logo design was later polished by one of the lead Art Directors. Collaborated with the Executive Producer of STARMEN on putting together the Armenian Consulate General and donation decks. A part of the marketing material was designed by me and an other part was a product of collaboration with the design team. After the initial phase, I worked on the donation deck, flyer, micro website, social media, and other print and web material.
The project was accepted and officially recognized. STARMEN was satisfied with all my work, as I was able to reach the deadlines and produce quality work that was approved with minor changes. Athletes reached Washington with success and Representative Adam Schiff got the opportunity to speak in the U.S. Congress about the marathon and it’s goals. LA2DC Facebook posts reached an audience of 400,000 people and fans in 45 countries. This project showed me my passion for branding.