About this role
Fulltime Graphic Designer at Solid Havas (Athens, Greece)
Freskoulis is a leading Greek brand that produces a wide range of fresh, ready-to-eat vegetable salads, fruit salads, and meal products.
Objective
Freskoulis needed to move beyond functional “healthy food” messaging and connect with a more modern audience. The goal was to reposition healthy eating as something effortless, enjoyable, and part of everyday life.
Execution
Inspired by award-winning salad ads, I came up with surreal, high-impact visuals showing balance and performance, alongside other more complex scenarios that highlight efficiency and trust. Together, they express the idea that eating well naturally improves how we feel and move. AI generated images.
Outcome
The creative director was pleased with the direction.
Unrelated with this campaign I came up with TVC ideas and wrote two scripts on selected ideas. The creative director commented that if the client sent us a brief in line with what i considered for the tvc we would have presented the scripts to the client. I can present the TVC ideas only in private.
