About this project
Proactive Eco Skincare Brand Concept & Product Launch
Objective
Develop a brand concept and product launch for an eco-conscious skincare product inspired by Mediterranean ingredients and climate conditions. While positioning the brand as minimal, honest, transparent, and environmentally mindful.
Execution
Came up with the skincare brand name, logo, color palette, typography, packaging design. Designed an instagram carousel and story posts that introduce the product, highlight its botanical ingredients, and explain the importance of lightweight hydration during hot weather.
Outcome
By connecting the formula’s benefits with everyday summer conditions, the campaign positions BODYSOPHY as a modern Mediterranean skincare brand designed for daily hydration in warm environments.
