Centre for Smart Systems
Research center
About This Project
SUTD is a leading research-intensive global university focused on technology and all elements of technology-based design. ST Engineering is a global technology, defense and engineering group specializing in the aerospace, electronics, land systems and marine sectors. Since 2015 the Centre for Smart Systems provides a platform for researchers from both organizations to collaborate and exchange innovative thinking, to facilitate the creation of new R&D ideas and solutions.
OBJECTIVE
Design logo that reflects the center’s core research and development interests such as innovative technologies to be implemented into cities to better connect people and devices, optimize resources and further automate daily services and tasks.
EXECUTION
Followed the brand identity development process, learned about the center and their needs/problems. Performed research on the industry, competition and other relevant art creating moodboards with inspiration which guided me to design logo concepts.
OUTCOME
After circulating and editing logo designs we arrived at a final logo that all SUTD and St Engineering center leaders agreed upon. The final logo design was completed on time for their official launch.
Date
Oct 2017