Stecon is a research center that performs high quality research in a multidisciplinary fashion focusing in high tech + economics. This expertise is applied in many areas (IT, Energy, Telecoms etc) they follow technological developments and continuously adapt and apply their work toward creating economic value for them.
Design logo that represents the center’s focus in tech and economics so potential clients can understand what services they offer and what they do i.e. the type of disciplinary research they perform.
Followed the brand identity development process, learned about the center and their needs/problems. Performed research on the industry, competition and other relevant art creating moodboards with inspiration which guided me to design logo concepts.
Research center team was satisfied with the chosen logo direction confident that it will help them better define their expertise.